Targeted advertising for small businesses.

In advertising, the only way to guarantee your adverts are seen by your target audience is to keep them in one place, in front of your audience. Literally.

We place your adverts directly outside high-footfall premises with specific audiences, such as schools, train stations, gyms, cinemas, stadiums, venues and offices.

Case Studies and Existing Clients

  • Location: Adjacent Consulting Firm Advert: New Pizza Pop Up

  • Location: Opposite Orthodontist Advert: Specialist Golf Lessons

  • Home Owner B lives opposite a large independent nursing home. This houses 52 residents, with on average 30 visitors a day.

  • Location: Opposite Primary School Advert: Equestrian Training School

  • Location: Adjacent Fitness Centre Advert: Fitness Dance Class

  • Home Owner C lives next to a state high school. 1800 students attend the school during term time, along with 240 staff members and footfall includes 300 parents.

  • Location: Next to Grammer School Advert: Private Tutoring Services

  • Location: Opposite Primary School Advert: 11+ Exam Tutoring

  • Home Owner A lives opposite a busy GP surgery. The GP surgery sees over 400 patients a day, 5 days a week. This increases in the winter months.

How It Works

1 Get in Touch

Let us know your business type, target audience and ideal length of advertisement duration. If you can send us a PDF file of your advertisement, we can get this approved quickly.

2 Database

We search our extensive database and will give you a selection of residential property types to choose from. This will include postcode, distance (in cms) from high-footfall area and estimated footfall per day.

3 Approvals

Once you have selected a property to display your advert, we will confirm this with the home occupier. Once approved, you will be sent a payment link.

4 Print

Once we have your PDF advertisement, we will print your advertisement for free in our in-house printing facility. We use high-quality correx-board that is lightweight yet durable in all weather conditions.

5 Post and Install

We post and install your advertisement for free. You will receive images and confirmation of the install.

Place Your Ads Outside These High Footfall Premises

GP Surgeries. Petrol Stations. High Schools. Hospitals. Primary Schools. Community Centres. Offices. Clubs. Shops.

Adyard Ads.

Check out location and ideal business types to advertise, based on audience analysis and average footfall statistics.

  • Location: Adjacent Consulting Firm Advert: New Pizza Pop Up

  • Location: Opposite Primary School Advert: Equestrian Training School

  • Location: Adjacent Fitness Centre Advert: Fitness Dance Class

  • Location: Opposite Orthodontist Advert: Specialist Golf Lessons

  • Location: Opposite Primary School Advert: 11+ Exam Tutoring

  • Location: Next to Grammer School Advert: Private Tutoring Services

CONNECT WITH US

The road to business success starts an audience. Every single time. Reach out to us and start your journey today.

Factors to consider

Timing

Timing is key to success when placing temporary advertising. Consider when you’re target audience will be looking for services like yours. For example, students looking for exam tutors in the run up to exams, clients looking for personal training services in the run up to New Year.

Local Events

Consider certain large scale events that your target audience may be interested in, such as festivals, sports events and concerts. Footfall in these areas will temporarily increase.

Footfall Increase

At certain times, footfall in areas will increase. This may be due to events such as school leavers, graduation ceremonies and conferences. Choose to display your adverts at these times if relevant to your target audience.

Holidays and Celebrations

Your target audience may participate in certain celebrations, religious holidays and national holidays. Take advantage of the footfall increase during these times.

  • Music Festivals

    Glastonbury has a footfall of over 200,000 people.

  • Markets and Pop Ups

    The Norwich Saturday Market receives over 2000 visitors.

  • Sporting Events

    Wembley Stadium hols up to 90,000 fans on game day.

  • Music Venues

    The Royal Albert Hall holds over 5000 people.

  • Conferences

    The UK has more than 10,000 conference centres.

  • Holidays and Festivals

    Bristol Christmas Market receives more than 20,000 visitors.

  • Leavers and Graduation

    1.3 million students graduate each year in the UK.

  • Exams and Tests

    More than 6 million pupils sit SAT, GCSE and A-Level exams between May and June each year.

  • 79% of people have been prompted to take action after seeing an outdoor ad.

    Outsmart, 2023

  • 81% of people can recall outdoor ads they have seen in the past month.

    This high level of recall is attributed to eye-catching displays and repeated exposure.

  • Average ROI of £2.60 for every pound spent.

    This high ROI is attributed to the wide reach, visual impact, and repeated exposure offered by outdoor advertising campaigns

  • 68% of outdoor advertisers believe that targeting is the most important feature of outdoor advertising campaigns

  • Dwell time, or the amount of time consumers spend engaging with an advertisement, is increasing in outdoor advertising in the UK.

    Consumers are more likely to pause and interact with outdoor ads

Advantages of Static Advertising

  • OOH ads, such as billboards, transit ads, and digital displays, are placed in high-traffic areas, ensuring they are seen by a large number of people. This constant exposure increases brand visibility and recall .

  • OOH allows for precise geographic targeting. Businesses can place ads in specific locations to reach local customers, making it ideal for promoting local stores, events, or services.

  • Commuters and pedestrians often pass the same OOH ads multiple times, reinforcing the message through repetition. This frequent exposure helps in embedding the brand in the consumer's mind.

  • Unlike TV or online ads that need active engagement from the viewer, OOH ads work continuously, 24/7. They do not depend on specific time slots or viewing schedules, providing consistent exposure.

  • OOH advertising targets people during their daily routines, such as commuting or shopping, when they are likely to be more receptive to advertising messages. Unlike digital ads that can be skipped or blocked, OOH ads are unavoidable .

  • OOH advertising can be cost-effective compared to other media. It often has a lower cost per thousand impressions (CPM) and can deliver high returns on investment, especially for local businesses targeting specific areas.